Affiliate marketing is a form of online marketing in which a company pays people to refer sales of their products and services to their website. It’s a way for businesses without a large marketing budget to reach a large audience and get a piece of the action. Because of this, people who specialize in affiliate marketing are sometimes referred to as affiliate marketers. The most common form of affiliate marketing is when a company uses an affiliate link or a white label affiliate program to direct potential customers to their website. But what many people don’t realize is how affiliate marketing works, who uses it, and the advantages and disadvantages it presents. In short, affiliate marketing is the process of generating income by promoting products, services, or websites to the web browsers of people who have already expressed an interest in a particular product, service, or website. The people who are referred are known as affiliates.